Negotiation

In this newest vlog entry, Louis Alfieri discusses the importance of negotiation when conducting business.
We Need to Lead Change

In this newest vlog entry, Louis Alfieri discusses the need for us to lead the change we need in the world.
Behind the IP: Reese’s Cupfusion – Gumdrops

Project Type Prototypical interactive gaming dark ride with original IP Location Hersheypark, Hershey, PA, USA Client Hershey Entertainment & Resorts and The Hershey Company The Gumdrops Rank: Junior Henchcandy Job Description: agents of chaos Approximate Number: too many to count Favorite Activities: insubordination, roughhousing, light demolition The Gumdrops are the primary adversaries guests encounter during their mission to…
Behind the IP: Reese’s Cupfusion Jawbreaker

Project Type Prototypical interactive gaming dark ride with original IP Location Hersheypark, Hershey, PA, USA Client Hershey Entertainment & Resorts and The Hershey Company Jawbreaker Nickname: The Lawbreaker Other Aliases: Gobstopper, The Wrecking Ball Hobbies: industrial sabotage, amateur dentistry In the interactive dark ride attraction Reese’s Cupfusion, guests must defend the Reese’s Central factory from the marauding…
Storytelling & culture: East meets West, part 4

Opening the Floor for discussion In our series on East and West, we’ve started to uncover and dissect the commonalities––and differences–– to not only designing in different countries but conducting business as well. Neither of us would claim to be absolute experts on the social or cultural nuances of a particular country or region. It…
Raven Sun Creative Project is the home of Olympics in China

One of our past projects—the Shougang Industrial Park—is currently home to the Beijing 2020 Olympic Games Organizing Committee, and hosting the Big Air snowboarding venue for the games.
Discussions on the Metaverse

As we begin celebrating our 10th year in business, Raven Sun Creative is looking forward to sharing more thoughts, insights, and inspiration in our new video series on the Metaverse.
Behind the IP: Reese’s Cupfusion – Heartbreaker

We continue to look at the original IP developed for the theme park attraction Reese’s Cupfusion, designed by Raven Sun Creative.
The past, present & future of interactive narrative storytelling: narrative as architecture

In Part 4 of their conversation about interactive narrative experiences, Raven Sun Creative’s Louis Alfieri and Tim Madison look at interactive storytelling through the lens of “narrative architecture”.
Behind the IP: Reese’s Cupfusion

Slither n Squirm Project Type Prototypical interactive gaming dark ride with original IP Location Hersheypark, Hershey, PA, USA Client Hershey Entertainment & Resorts and The Hershey Company Slither n Squirm Nickname: The Worm Twins Candy Type: wormillus gummicus entanglia Pet Peeve: Being mistaken for gummy snakes Guests on Reese’s Cupfusion, Hersheypark’s first story-based interactive dark ride, are…