The past, present & future of interactive narrative storytelling: part 1

What is the future of interactive storytelling? Choose your own adventure. That’s long been the dream: the ability to step into a fictional world and live it according to your own rules, to control your own fate within a story of your own creation.  The rapid advance of technology is opening up new realms of interactive storytelling possibility,…

Behind the IP: Reese’s Cupfusion – CITIZEN CANE

In Reese’s Cupfusion, Hersheypark guests, young and old, are recruited to protect the Reese’s Central factory from the League of Misfit Candy, a bungling group of rogue sweets bent on world domination.

Behind the IP: Reese’s Cupfusion—Gumbo

Gumbo, the gelatin-based muscle on the League of Misfit Candy, is just one of the bumbling but lovable troublemakers Hersheypark guests encounter during the Reese’s Cupfusion interactive adventure. A practitioner of “gummy parkour” who just loves to bounce, Gumbo will prove one of the tougher culprits for guests to wrangle.

Louis Speaker at MAPIC

Louis co-moderated a session with Cynthia Vergon, discussing the right mix and strategy for incorporating leisure entertainment into retail destinations.

Louis Speaker at IAAPA Europe

Louis traveled to Barcelona for IAAPA Europe in September to speak alongside Arnold van de Water (founder of Factorr and the Meet Vincent Van Gogh Experience) and James Wallman (founder of WXO and a leader in the UK Experience Group).

Louis Keynote Speaker at GSCA Conference

Louis Alfieri was a keynote speaker at the annual, virtual Giant Screen Cinema Association event. Louis was brought in to discuss how the GSCA can tackle the movie experience in a post-Covid world.

Storytelling and Culture: East Meets West Part 3

In the third piece of our East Meets West series, the conversation turns toward how societal customs help to inform physical design with consideration of the guests embarking on each experience. This goes beyond the story: it involves sizing, location, and family dynamics. We also share a little of our own experiences as expats living abroad in diverse cultures.