In this newest vlog entry, Louis Alfieri discusses the importance of negotiation when conducting business, and encourages everyone from small business owners to team members of larger conglomerates to not be intimidated to ask for what you want.

This is, after all, what business is all about.

Negotiation is a balanced equation: the nature of business means that both need to give up and gain something to build a stronger relationship.

Everything is a negotiation. Investing the time to build your comfort and confidence with the art of negotiating is important to your creative efforts, brand, and business. Being a fair and respectful negotiator builds long term quality relationships.