Why I Love Comedy

By: Tim Madison By A Club that would have me as a member Comedy got me into the location-based entertainment business in the first place.  Like a lot of people in this industry, rather than coming in through the front door (if there is such a thing), I sort of climbed in through a side…

Why I Love Horror

Amy breaks down her top reasons that she loves horror, and why it’s ripe for the experiential design medium.

Behind the IP : Reese’s Cupfusion — The Candy Colossus (& Candy Pipsqueak!)

Project Type Prototypical interactive gaming dark ride with original IP Location Hersheypark, Hershey, PA, USA Client Hershey Entertainment & Resorts and The Hershey Company The Candy Colossus & The Candy pipsqueak Nicknames: The Secret Weapon, the Big Goo Candy Type: all of them In Reese’s Cupfusion, Hersheypark guests are recruited to stop Mint the Merciless…

Behind the IP: Reese’s Cupfusion Commander Cup

Project Type Prototypical interactive gaming dark ride with original IP Location Hersheypark, Hershey, PA, USA Client Hershey Entertainment & Resorts and The Hershey Company COmmander Cup Title: Chief of Security, Reese’s Central Duties: leading fearlessly, overseeing safety and security of Reese’ Central factory, including the protection of the Crystal Cap Skills: What isn’t she good at? When Hersheypark…

Lighting the Way

How the Location-Based Entertainment Industry Can–and Should-Do More to Ensure a Brighter and More Prosperous Future

Behind the IP : Reese’s Cupfusion — Agent Five-Five

Project Type Prototypical interactive gaming dark ride with original IP Location Hersheypark, Hershey, PA, USA Client Hershey Entertainment & Resorts and The Hershey Company Agent five-five Job Title: Chief Instructor, New Agent Training, Reese’s Central Security Division Hobbies: martial arts, being awesome, hair care In the Reese’s Cupfusion interactive adventure, Hersheypark guests become security agents for…