Laff Trakk
Do Laughter Better With a desire to extend the seasonality of the park, we collaborated with the Hersheypark team on creating the park’s first indoor roller coaster. Our solution? Laff Trakk—an indoor, spinning “glow-coaster”, the first of its kind in the U.S., combining a high speed thrill ride with an immersive dark ride environment, taking…
Laff Trakk Holiday Overlay
Do Holidays Better Laff Trakk’s winter holiday overlay transforms the funhouse world of the indoor rollercoaster into a whimsical winter wonderland. The introduction of new scenic pieces embody the festive mood of season– as seen through Laff Trakk’s distinctly wacky sensibility. Project Type Holiday seasonal overlay for indoor spinning coaster dark ride. Location Hersheypark, Hershey,…
THE REC-ROOM / REC-TTS – Reconfigurable Environment Combat – Tactical Training Simulator
Do Combat Simulation Better The REC-Room is an advanced immersive training simulator designed to build the skills of soldiers and emergency responders in hyper-realistic combat and crisis scenarios, designed to fill a gap between traditional field exercises and existing VR training technology. We created this first-of-its-kind simulator environment to put soldiers and personnel into highly…
Jiulongkou Scenic Area
Do integrated culture, nature, health and wellness better Covering more than 326 acres, the Jiulongkou Scenic Area is an ecological and cultural treasure located in Jianhu County in the Jiangsu Province of China. Jiulongkou—or “mouth of nine dragons”—wetland park, takes its name from the convergence of nine rivers that come together to form Sheyang Lake.…
Baishizhou Redevelopment
Do Sustainable Redevelopment Better LVGEM’s Baishizhou redevelopment project represents a radically new model of urban living for China—sustainable and forward-thinking on a global scale with an emphasis on lifestyle and livability. The 13-square-kilometer city district in the largest of Shenzhen’s “urban villages” was selected by LVGEM as a centerpiece for cutting-edge human-centric urban renewal. Project…
Wanda Wuhan Movie Park Schematic Development
Do Theme Park Development Better The Wuhan Movie Theme Park was both the world’s first vertical theme park and world’s first indoor movie theme park. The project served as a world class anchor for Dalian Wanda Group’s mixed-used development in Wuhan. Project Type Brand development, IP development, develop and implement a 360 degree design and…
Saturn V
Do Scalable Better Saturn V is a complete turnkey attraction solution—a fully-realized spinning dark ride coaster that makes marquee attraction wow factor affordable and accessible to a wider spectrum of destinations around the globe. PROJECT Type Turn-key solution (immersive dark ride and spinning coaster) Location Pending Client Entrepreneurial Joint Venture with Maurer Rides The Challenge…
Hollywood Dream The Ride
Do Fabrication Better As Producer and Creative Director for Universal Creative, Louis Alfieri worked in collaboration with B&M roller coasters, USJ Co, and a very young team to design, fabricate, and install the World’s First Guest Selectable Audio Roller Coaster attraction for Universal Studios Japan. PROJECT Type Prototype attraction – IP development – Guest selectable…
Hollywood Rip Ride Rockit
Do Rockin’ Better As Producer and Creative Director for Universal Creative, Louis Alfieri worked with World Class record labels, Internationally Acclaimed Music Artists, and Brilliant Engineers to Pioneer a remarkable new World’s First attraction that has set a new benchmark for the industry. PROJECT Type Prototype attraction – IP development – Guest selectable music /…
TRANSFORMERS: The Ride 3-D
Do Roll Out Better As Creative Director for Universal Creative, Louis Alfieri worked hand in hand with Hasbro, ILM, Michael Bay, and led the in-house Universal Creative team in design and development of this Blockbuster attraction for Universal Studios Singapore and Universal Studios Hollywood. Project Type Immersive dark ride Location Sentosa Island, Singapore / Orlando,…