ULTRATOWER®
Do First-of-Its-Kind Better The ULTRATOWER® is our patented ride system. Designed and developed in partnership with Intamin Rides of Switzerland, the ULTRATOWER® utilizes a 6 DOF motion-based ride vehicle-mounted to a programmable variable high-speed drop tower, with integrated 2D / 3D high-definition media to create a physically and visually immersive multi-sensory experience like no other.…
Wanda Wuhan Movie Park Concept Development
Do Ideation and Concepting Better The Wuhan Movie Theme Park was both the world’s first vertical theme park and world’s first indoor movie theme park. The project served as a world class anchor for Dalian Wanda Group’s mixed-used development in Wuhan. Project Type Brand and IP development, entrance into experiential entertainment, 360 degree strategy, attraction…
Carnival Cruise Line
Do Cruising Better We worked with the iconic global cruise brand to expand their experiential entertainment offering with the development of new experiences for their upcoming projects. Tapping into their extensive history, strong consumer relationship, and powerful brand, we worked with the new builds division, leading global manufacturers, technologists, and developers to bring new ideas…
Shougang Industrial Park / Capital Steel
Do Cultural Development Better Silent for almost a decade, the sprawling Shougang Industrial Park in Beijing’s Shijingshan district was once the home to one of China’s largest steel manufacturers. The massive century-old steel and iron-making complex was selected as the ambitious centerpiece of Beijing’s urban renewal project. Covering an area of several square kilometers–a vacant…
Reese’s Cupfusion
Do Attraction Transformation Better Hersheypark sought a next-level ride experience that would expand its attraction portfolio, elevate the destination’s competitive profile, and drive attendance. Our challenge was to utilize the infrastructure of an existing attraction and ride system while transforming the assets into new and exciting marketable guest experience. Through the development of an original…
Fairyland
Do Theme Park Development Better In the role of executive consultant, our team participated in the development of more than 600 destination conceptual narratives and master plans for more than 40 attractions and events in each of the planned 15 Fairyland theme parks across various locations in mainland China for Evergrande Group. Working with nearly…
Lamborghini
Do IP Expansion Better Pursuing a passion for the Lamborghini design and performance aesthetic we approached the representation and marketing team of Lamborghini with a financial partnership plan to broaden the luxury and performance automotive legend’s IP portfolio expansion into a 360 degree entertainment strategy as a marquee immersive experience property. Taking inspiration from the…
Ocean Flower Island
Do Destination Development Better Opening in 2022, Evergrande Group’s Ocean Flower Island in Hainan China, is a mixed-use project including 7 man-made islands, 8 museums, 3 theme parks, 5 parks, 24 hotels, resorts, and spas, 18 retail areas, a night spectacular, and 25,000 residential units. PROJECT Type Mixed-Use Destination including 7 man-made islands, 8 museums,…
The Dream Bund
Do Attractions Better Our team created 5 major theme park attractions for a 1 to 1 full-scale recreation of Shanghai’s early 20th century waterfront, informed by Chinese film, television, theater, and actual historical events. The project reflects the rich traditions of folklore and storytelling of the distant past mixed with the vibrant and turbulent world…
Ubisoft Entrance into Experiential Entertainment
Do IP Development Better We worked with Ubisoft, an iconic game and brand developer with a broad IP portfolio to expand into location-based entertainment as a marquee immersive experience property. We began by introducing the industry and nuances of experiential entertainment on a series of global best practices tours. Following these trips we tapped into…