TRANSFORMERS: The Ride 3-D

Do Roll Out Better

As Creative Director for Universal Creative, Louis Alfieri worked hand in hand with Hasbro, ILM, Michael Bay, and led the in-house Universal Creative team in design and development of this Blockbuster attraction for Universal Studios Singapore and Universal Studios Hollywood.

Project Type

Immersive dark ride

Location

Sentosa Island, Singapore / Orlando, Florida

Client

Universal Studios Singapore / Universal Studios Hollywood

More Work

As Producer and Creative Director for Universal Creative, Louis Alfieri worked in collaboration with USJ Co and a young team to design, fabricate, construct and install the 5 hectare Land of OZ in 16 weeks for Universal Studios Japan.

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