With a desire to extend the seasonality of the park, we collaborated with the Hersheypark team on creating the park’s first indoor roller coaster. Our solution? Laff Trakk—an indoor, spinning “glow-coaster”, the first of its kind in the U.S., combining a high speed thrill ride with an immersive dark ride environment, taking guests on a fast-paced, unpredictable journey through the bright larger-than-life fantasia of a classic American fun house.
Beyond the need for a new attraction to drive attendance, and to re-energize a section of the park, the client needed creative direction and technical expertise to define their vision and realize the full potential of the project. The solution also needed to be cost-efficient and realized on a tight timeline without losing sight of the big goals. The attraction had to be a meaningful “next step” in the destination’s evolution, enriching the park’s array of offerings, and bringing something unique to the market. We collaborated with the Hershey team to expand their creative horizons and understand the full breadth of what they could achieve.
We worked with the client to define what was feasible, viable, and to articulate the full range of creative possibilities for the space and experience. Together, the team saw the potential to bring new dimensions and resonance to Hersheypark’s brand storytelling by drawing on the park’s 115 year heritage. The idea emerged of recombining the old and the new, celebrating Hersheypark’s past using 21st century technology to create something wholly original, Laff Trakk.
Laff Trakk is a fan favorite among park visitors.
The project has expanded Hersheypark’s brand storytelling boundaries, extended their season and increased guest satisfaction. Laff Trakk’s success has inspire the team to explore new frontiers with subsequent projects including Reese’s Cupfusion
Laff Trakk’s winter holiday overlay transforms the funhouse world of the indoor rollercoaster into a whimsical winter wonderland. The introduction of new scenic pieces embody the festive mood of season– as seen through Laff Trakk’s distinctly wacky sensibility.
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