Covering more than 326 acres, the Jiulongkou Scenic Area is an ecological and cultural treasure located in Jianhu County in the Jiangsu Province of China. Jiulongkou—or “mouth of nine dragons”—wetland park, takes its name from the convergence of nine rivers that come together to form Sheyang Lake. The surrounding area is rich with cultural heritage–Jianhu is the home of the ancient Huai opera. Spring Group, the parent company of Spring Airlines and IP holder with a deep portfolio of destination assets, chose Jiulongkou as the site for a major lifestyle, entertainment, and ecological tourism destination.
Nature Site Regeneration / National Scenic Park / Mixed Use Resort Destination
Jiangsu Province, China
The Jiulongkou project marks Spring Group’s entry into entertainment lifestyle destinations. We consulted with the client on the development of a comprehensive plan for a luxury lifestyle experience centered around nature and health and wellness that would integrate, celebrate, and protect the varied ecological and cultural inheritance of the area. The project included the development and regeneration of a national park and village designated as a cultural treasure and an expansion of the opera’s brand into a destination experience. Our client saw the opportunity to take the wetland park and the town and opera (considered regional attractions) — and reimagine them as a well integrated top tier national destination.
In process. Land is secured. Redevelopment is in permitting, early tenant incentives and relocations have begun. Resort hotels have begun construction.
LVGEM’s Baishizhou redevelopment project represents a radically new model of urban living for China—sustainable and forward-thinking on a global scale with an emphasis on lifestyle and livability. The 13-square-kilometer city district in the largest of Shenzhen’s “urban villages” was selected by LVGEM as a centerpiece for cutting-edge human-centric urban renewal.
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