Hollywood Rip Ride Rockit

Do Rockin’ Better

As Producer and Creative Director for Universal Creative, Louis Alfieri worked with World Class record labels, Internationally Acclaimed Music Artists, and Brilliant Engineers to Pioneer a remarkable new World’s First attraction that has set a new benchmark for the industry.

PROJECT Type

Prototype attraction – IP development – Guest selectable music  / high fidelity audio  / programmable ride vehicle lighting / guest created video roller coaster

Location

Orlando, FL

Client

UNIVERSAL STUDIOS FLORIDA

More Work

As Creative Director for Universal Creative, Louis Alfieri worked hand in hand with Hasbro, ILM, Michael Bay, and led the in-house Universal Creative team in design and development of this Blockbuster attraction for Universal Studios Singapore and Universal Studios Hollywood.

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