Hollywood Rip Ride Rockit
Do Rockin’ Better
As Producer and Creative Director for Universal Creative, Louis Alfieri worked with World Class record labels, Internationally Acclaimed Music Artists, and Brilliant Engineers to Pioneer a remarkable new World’s First attraction that has set a new benchmark for the industry.
PROJECT Type
Prototype attraction – IP development – Guest selectable music / high fidelity audio / programmable ride vehicle lighting / guest created video roller coaster
Location
Orlando, FL
Client
More Work
As Creative Director for Universal Creative, Louis Alfieri worked hand in hand with Hasbro, ILM, Michael Bay, and led the in-house Universal Creative team in design and development of this Blockbuster attraction for Universal Studios Singapore and Universal Studios Hollywood.