Laff Trakk Holiday Overlay
Do Holidays Better
Laff Trakk’s winter holiday overlay transforms the funhouse world of the indoor rollercoaster into a whimsical winter wonderland. The introduction of new scenic pieces embody the festive mood of season– as seen through Laff Trakk’s distinctly wacky sensibility.
Project Type
Holiday seasonal overlay for indoor spinning coaster dark ride.
Location
Hersheypark, Hershey, PA, USA
The
Challenge
Implement a comprehensive, rapidly deployable and removable, cost-effective holiday overlay for one of the park’s key attractions throughout the year.
The
Approach
We collaborated with the Hersheypark team to extend the existing Laff Trakk experience (previously designed by Raven Sun) for the holiday season with a mind toward a comprehensive, rapidly deployable and removable, cost-effective solution. Louis guided and supervised the effort, helping the team expand their understanding of what was achievable and encouraging them to aspire for maximum guest experience impact.
The
Solution
- Conceptualized an extended set of holiday/winter re-theming options for the attraction IP we had developed originally developed for HersheyPark’s Laff Trakk attraction.
- Seasonal overlay was designed, built, and installed very rapidly using design and workflow processes developed by Raven Sun.
- Like the original show set environment, the seasonal scenic overlay is conceived to be work for a 360-degree, multi-level experience and reward virtually any vantage point in the show space.
The Results
The Laff Trakk Holiday experience is a star attraction during this limited annual event.
Client's Words
Unique
Features
- Complete winter holiday transformation of Laff Trakk show set with large scale scenic show elements
- Hersheypark’s 1st seasonal themed queue experience
Our
Scope
- Concept development
- Show set design
- All ride and show graphics
- Lighting Design
- Themed queue with Instagrammable elements
- Delivered and supported all market and promotional assets
- Owner representation
- Sight review and recommendations
- Coordination with Hershey executive management and project director
More Work
Pursuing a passion for the Lamborghini design and performance aesthetic we approached the representation and marketing team of Lamborghini with a financial partnership plan to broaden the luxury and performance automotive legend’s IP portfolio expansion into a 360 degree entertainment strategy as a marquee immersive experience property. Taking inspiration from the rich cultural history of Lamborghini, artistry of Italy, and elite brand iconography, we developed a comprehensive luxury lifestyle entertainment strategy, vertically integrated business structure, global financial models, and portfolio of experience opportunities.