Silent for almost a decade, the sprawling Shougang Industrial Park in Beijing’s Shijingshan district was once the home to one of China’s largest steel manufacturers. The massive century-old steel and iron-making complex was selected as the ambitious centerpiece of Beijing’s urban renewal project. Covering an area of several square kilometers–a vacant city of industry within a city– the complex encompasses protected monumental industrial structures, protected cultural assets, and wetlands.
Urban planning, urban renewal, mixed use development, green corridor, cultural, business and entertainment hub
Shougang Group (Capital Steel) Industrial site, Beijing, China
Shougang Group (Capital Steel)
The scale and complexity of the project demanded holistic thinking on an urban scale, incorporating a host of interrelated concerns on the macro and micro level. Our approach was to view the existing site and its potential future within an ecosystem framework, both in the traditional ecological sense and as a complex human network. How could we create an environment in which an urban ecosystem would take hold, grow, and thrive far into the future?
Phase 1 of the project is moving forward and the seeds planted have begun to grow. A number of architects, designers, and businesses have begun using the area for events and business incubation. Individual project designs and new cultural attractions are advancing. The Shougang Industrial Park is now home to the Beijing 2020 Olympic Games Organizing Committee and also being transformed into the Big Air snowboarding venue for the games.
We worked with the iconic global cruise brand to expand their experiential entertainment offering with the development of new experiences for their upcoming projects. Tapping into their extensive history, strong consumer relationship, and powerful brand, we worked with the new builds division, leading global manufacturers, technologists, and developers to bring new ideas to life.
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