Ocean Flower Island

Intercultural understanding & guanxi: Intercultural understanding, trust, and respect are critical to building strong multinational teams that thrive. Our team honors the important role that national and regional cultural identity plays in translating the client’s vision into a world-class destination. Success is about building and nurturing relationships and navigating existing social structures. In China, Louis has built and maintained a reputation of trusted “guanxi”, which is a vital cultural concept of a strong network of personal and professional relationships necessary to achieve success in business and life.

Extensive knowledge & collaboration: Louis’ role in China since 2012 has been to guide and build an entire leisure sector from the ground up. With the Evergrande Group, he worked with more than 400 vendors leveraging his end-to-end knowledge of the LBE process—including the principles and best practices of LBE business models, experiential storytelling, master planning, multidisciplinary design, project management, materials, production techniques, installation, operations, and long-term sustainability to assist in realizing the potential of their brand in a destination context. Our team takes an agnostic approach to, and embraces, other vendors, including peer competitors, maintaining a positive, synergistic, team-oriented focus.

Team training & thought leadership: We worked with owners and large-scale teams of both new-to-the-industry employees and experienced outside vendors, optimizing collaboration and navigating projects through the rigorous bureaucratic decision-making and approval process of the People’s Republic of China Communist Party. We trained and developed LBE teams, including translation staff, from the ground up, providing them with skills to understand LBE storytelling and the end-to-end understanding of every stage of the process of leisure destination development from ideation to operations.