Our team created 5 major theme park attractions for a 1 to 1 full-scale recreation of Shanghai’s early 20th century waterfront, informed by Chinese film, television, theater, and actual historical events. The project reflects the rich traditions of folklore and storytelling of the distant past mixed with the vibrant and turbulent world of pre-World War II Shanghai. Opening in phases 2021 – 2022.
5 major theme park attractions for a 1:1 recreation of early 20th century Shanghai waterfront
Hengdian World Studios
Develop five major world-class experiential attractions that would drive attendance and enrich Hengdian Studios’ portfolio, within a compressed time frame on a very restricted budget.
As both a working film studio and a historically faithful recreation of the early 20th century Shanghai waterfront district, The Dream Bund represents a unique lens through which to celebrate and explore a diverse range of Chinese cultural heritage. Our creative approach necessitated the utmost cultural respect and sensitivity, as well as applying multi-culturalism, understanding, empathy, in working with the team on how to balance subject matter from both fictional and historical events. From what many considered the romantic golden age of Shanghai, we took inspiration from Chinese film, television, theater, and actual historical events. The project reflects the rich traditions of Chinese folklore and storytelling of the distant past mixed with the vibrant and turbulent world of pre-World War II Shanghai.
Under construction for opening phases 2021-2022
We worked with Ubisoft, an iconic game and brand developer with a broad IP portfolio to expand into location-based entertainment as a marquee immersive experience property. We began by introducing the industry and nuances of experiential entertainment on a series of global best practices tours. Following these trips we tapped into Ubisoft’s rich universe of existing content, developing a strong unified brand story, cohesive long range strategic plan, and detailed licensing program, successfully resulting in the client’s first contract-based licensing agreement with IMG World of Legends Dubai.
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