Pursuing a passion for the Lamborghini design and performance aesthetic we approached the representation and marketing team of Lamborghini with a financial partnership plan to broaden the luxury and performance automotive legend’s IP portfolio expansion into a 360 degree entertainment strategy as a marquee immersive experience property. Taking inspiration from the rich cultural history of Lamborghini, artistry of Italy, and elite brand iconography, we developed a comprehensive luxury lifestyle entertainment strategy, vertically integrated business structure, global financial models, and portfolio of experience opportunities.
Brand expansion, 360 degree IP and entertainment strategy, entrepreneurial partnership
Global outside of Europe with emphasis on APAC
Lamborghini / Maycorp
How can we position the parent brand behind a globally recognized and awarded elite automotive IP portfolio to create a cohesive story and transform the brand itself into a global luxury experience, entertainment, and technology innovation property? How do we translate each of these into digital experiences and immersive real world experience with a sustainable licensing and operational business model?
To build a strong knowledge base, we guided the brand’s representation team on an international tour of destination properties, including an industry overview, exploring the fundamentals of experiential destination design and storytelling, destination business models, best practices, team-building and operations. Then, leveraging the brand and country’s rich design, artistic, and lifestyle heritage content, we developed a strong unifying brand story to realize the world-first luxury experiential entertainment destination and world first Lamborghini innovation center.
Raven Sun Creative partnered with the Rialto Group, a luxury yacht technology provider, to create an experiential entertainment concept and program for use in the luxury yacht market. The concept is composed of a suite of entertainment experiences, immersive interactive environments, and advanced personalizable technologies.
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