Behind the IP: Reese’s Cupfusion Commander Cup

Project Type Prototypical interactive gaming dark ride with original IP Location Hersheypark, Hershey, PA, USA Client Hershey Entertainment & Resorts and The Hershey Company COmmander Cup Title: Chief of Security, Reese’s Central Duties: leading fearlessly, overseeing safety and security of Reese’ Central factory, including the protection of the Crystal Cap Skills: What isn’t she good at? When Hersheypark…

Lighting the Way

How the Location-Based Entertainment Industry Can–and Should-Do More to Ensure a Brighter and More Prosperous Future

Behind the IP : Reese’s Cupfusion — Agent Five-Five

Project Type Prototypical interactive gaming dark ride with original IP Location Hersheypark, Hershey, PA, USA Client Hershey Entertainment & Resorts and The Hershey Company Agent five-five Job Title: Chief Instructor, New Agent Training, Reese’s Central Security Division Hobbies: martial arts, being awesome, hair care In the Reese’s Cupfusion interactive adventure, Hersheypark guests become security agents for…

Negotiation

man using MacBook

In this newest vlog entry, Louis Alfieri discusses the importance of negotiation when conducting business.

We Need to Lead Change

silhouette photo of six persons on top of mountain

In this newest vlog entry, Louis Alfieri discusses the need for us to lead the change we need in the world. 

Behind the IP: Reese’s Cupfusion – Gumdrops

Project Type Prototypical interactive gaming dark ride with original IP Location Hersheypark, Hershey, PA, USA Client Hershey Entertainment & Resorts and The Hershey Company The Gumdrops Rank: Junior Henchcandy Job Description: agents of chaos Approximate Number: too many to count Favorite Activities: insubordination, roughhousing, light demolition The Gumdrops are the primary adversaries guests encounter during their mission to…

Behind the IP: Reese’s Cupfusion Jawbreaker

Project Type Prototypical interactive gaming dark ride with original IP Location Hersheypark, Hershey, PA, USA Client Hershey Entertainment & Resorts and The Hershey Company Jawbreaker Nickname: The Lawbreaker Other Aliases: Gobstopper, The Wrecking Ball Hobbies: industrial sabotage, amateur dentistry In the interactive dark ride attraction Reese’s Cupfusion, guests must defend the Reese’s Central factory from the marauding…