Spring Festival Gala
Do Spectacular Better The fast-paced annual cultural celebration, Spring Festival Gala, is a variety-based event broadcast on the eve of China’s Lunar New Year. The Spring Festival Gala is a beloved tradition throughout mainland China attracting the largest viewing audience of any entertainment program in the world—more than 900 million viewers annually. We guided our…
Wanda Wuhan Movie Park Concept Development
Do Ideation and Concepting Better The Wuhan Movie Theme Park was both the world’s first vertical theme park and world’s first indoor movie theme park. The project served as a world class anchor for Dalian Wanda Group’s mixed-used development in Wuhan. Project Type Brand and IP development, entrance into experiential entertainment, 360 degree strategy, attraction…
Carnival Cruise Line
Do Cruising Better We worked with the iconic global cruise brand to expand their experiential entertainment offering with the development of new experiences for their upcoming projects. Tapping into their extensive history, strong consumer relationship, and powerful brand, we worked with the new builds division, leading global manufacturers, technologists, and developers to bring new ideas…
Shougang Industrial Park / Capital Steel
Do Cultural Development Better Silent for almost a decade, the sprawling Shougang Industrial Park in Beijing’s Shijingshan district was once the home to one of China’s largest steel manufacturers. The massive century-old steel and iron-making complex was selected as the ambitious centerpiece of Beijing’s urban renewal project. Covering an area of several square kilometers–a vacant…
Reese’s Cupfusion
Do Attraction Transformation Better Hersheypark sought a next-level ride experience that would expand its attraction portfolio, elevate the destination’s competitive profile, and drive attendance. Our challenge was to utilize the infrastructure of an existing attraction and ride system while transforming the assets into new and exciting marketable guest experience. Through the development of an original…
Fairyland
Do Theme Park Development Better In the role of executive consultant, our team participated in the development of more than 600 destination conceptual narratives and master plans for more than 40 attractions and events in each of the planned 15 Fairyland theme parks across various locations in mainland China for Evergrande Group. Working with nearly…
Lamborghini
Do IP Expansion Better Pursuing a passion for the Lamborghini design and performance aesthetic we approached the representation and marketing team of Lamborghini with a financial partnership plan to broaden the luxury and performance automotive legend’s IP portfolio expansion into a 360 degree entertainment strategy as a marquee immersive experience property. Taking inspiration from the…
Ocean Flower Island
Do Destination Development Better Opening in 2022, Evergrande Group’s Ocean Flower Island in Hainan China, is a mixed-use project including 7 man-made islands, 8 museums, 3 theme parks, 5 parks, 24 hotels, resorts, and spas, 18 retail areas, a night spectacular, and 25,000 residential units. PROJECT Type Mixed-Use Destination including 7 man-made islands, 8 museums,…
Superyacht
Do Luxury Better Raven Sun Creative partnered with the Rialto Group, a luxury yacht technology provider, to create an experiential entertainment concept and program for use in the luxury yacht market. The concept is composed of a suite of entertainment experiences, immersive interactive environments, and advanced personalizable technologies. Project Type Experiential Entertainment Concept / Entrepreneurial…
The Dream Bund
Do Attractions Better Our team created 5 major theme park attractions for a 1 to 1 full-scale recreation of Shanghai’s early 20th century waterfront, informed by Chinese film, television, theater, and actual historical events. The project reflects the rich traditions of folklore and storytelling of the distant past mixed with the vibrant and turbulent world…