Behind the IP: Reese’s Cupfusion—Crazy Corn
In the Reese’s Cupfusion interactive dark ride, Crazy Corn is one of the screwball antagonists wreaking havoc in the Reese’s Central factory. It’s up to guests to stop him and his fellow mischief makers in the League of Misfit Candy from stealing the precious Crystal Cup!
Behind the IP: Reese’s Cupfusion—Mint the Merciless
Mint is our lead antagonist in Reese’s Cupfusion. We molded him in the great comic tradition of the bumbling would-be mastermind who invariably makes a mess of things.
Storytelling and Culture: East Meets West Part 2
Most westerners are not fully aware of the commonalities and significant differences between Asian cultures. The designs that we, as creatives and storytellers, manifest in Japan, China, and Korea are very different, reflecting the uniqueness of each culture and population. They are not one in the same whether that is from a story perspective, a facility perspective, or a guest behavior perspective.
Time to Start Investing Again
What should experiential entertainment business owners be looking at so they can plan for the future of your business? As an executive consultant, brand advisor, and experiential designer, owners and manufacturers are asking us to share our perspectives. Read on for three signs that point to to a future of growth.
IAAPA Asia Virtual Expo
How can we break down barriers to collaborate and stimulate innovation? How can we reach across business sectors and market segments for the mutual benefit of diverse industries and talent pools? Bringing thought and business leaders together, we explore how to form collaborative ecosystems that open new avenues to business, expand audiences, and dismantle previously established silos.
Storytelling and Culture: East Meets West Part 1
The nature of storytelling is less free-flowing than it appears on paper and differing storytelling philosophies of the East and West shape the way that location-based entertainment is developed and experienced.
Putting Divergent Thinking to Work
All creativity requires some combination of divergent and convergent thinking. So, why do so many organizations develop a convergent thinking bias?
The Future Will Be Built By Game Engines
The game engine is in the process of democratizing digital creation on a massive scale. As a result, the lines between user and creator are disappearing. We are on the verge of an epic creative revolution.
Go Beyond the Status Quo
Many of the qualities we think of as “entrepreneurial” will become essential skills for doing any kind of business. Letting go of the status quo is really about tuning into the state of change. Once you do, you can start to see where you and your organization fit into the flow.
Soft Skills Are the Hardest to Master
If hard skills are what you do, then soft skills are really how you do it. Given the changeability of modern employment and technology, most of us will be constantly learning new technical skills over our lifetimes. Soft skills are never obsolete. And yes, they can and should be developed.