Game engines aren’t just for game development anymore. For some of you, this is old news.
Game engines are creative and collaborative tools boasting great versatility, power, and accessibility. As a result, they’re driving one of the fastest growing technology markets. It’s a technology with such wide-reaching application that it’s hard to imagine an industry that couldn’t benefit in some way from its adoption. Many already have.
What’s noteworthy to me, though, is that this understanding still hasn’t fully penetrated mainstream awareness.Moreover, many organizations and professionals in the guest destinations sector still seem to be behind the curve on game engines.
I realize I come across like an evangelist about game engine tech. The truth is: I’m still a relative novice when it comes to working and creating with the technology as an artist. I’m not a game engine guru, just an enthusiastic student. I surround myself with people with deep technical expertise.
I’ve spent my entire career in the business of worldbuilding, so I’m blown away by what platforms like Unity, Unreal, and Amazon Lumberyard represent. Most importantly, I’m in awe of what game engines mean for the future. I shared some thoughts recently with our friends at Casino Esport & Technology Magazine about What Every Organization Needs to Know About Game Engines. I hope you’ll check it out.
To sum up, I am an advocate of the technology because I see its potential to creatively empower organizations of all sizes. The game engine is in the process of democratizing digital creation on a massive scale. As a result, the lines between user and creator are disappearing. We are on the verge of an epic creative revolution. My goal is to see organizations and professionals within experiential entertainment on every level to be leaders in that revolution. Imagine the worlds we’ll build.
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