Behind the IP: Reese’s Cupfusion — The Reese’s Transport

One of the many design challenges in creating Reese’s Cupfusion was the need to re-use reimagine the ride system of the existing Reese’s Xtreme  Cup Challenge attraction. The ride vehicles required a head-to-toe makeover and revamp, including an entirely new guest game controller, delivered within a tight production timeline. 

Reese’s Cupfusion is Hersheypark’s first truly story-driven dark ride, and the Reese’s Transport ride vehicle plays a critical role in the narrative. That all meant the “reskinning” of the ride vehicle needed to feel much more than skin-deep. The redesign drilled down into how to take an existing object and visually reimagine it so it is fully a part of a new story universe.