The Place: The fictional Reese’s HQ and factory that serves as the setting for Reese’s Cupfusion’s story
Its Power Source: The fabled Crystal Cup, which collects the world’s love of peanut butter and chocolate and uses it to power the factory
The Mission: Protect the facility from the marauding League of Misfit Candy led by the power-hungry Mint the Merciless, a little tyrant who will stop at nothing to get his sticky mitts on the Crystal Cup
Bringing the weird and wonderful world of Reese’s Central to life for the Reese’s Cupfusion interactive dark ride presented a unique set of challenges for the creative team.
The ride’s concept meant building a whole new IP from the ground up, including the story’s setting a fantasy version of the Reese’s company headquarters. The characters and story-world envisioned as having a look reminiscent of Pixar animation style, both fanciful and tangible. The environment also had to exist across animated pre-show segments, interactive gameplay sequences, and physical sets, maintaining consistent high quality visuals. This was a tall order to achieve on a tight schedule and regional park budget.
The Raven Sun Creative team concluded the only way to deliver Reese’s Central on time and on budget was to the entire world in 3D. Advanced composite and rendering techniques allowed the team matching the media with 2D physical scenery that mimicked the look of 3D. This required the team to model, texture, light, render and deliver every square inch of the facility environment, including walls up to 22ft tall and 1,200ft in length, as 1:1 digital models and graphic files. The files and whole process were on a scale that no one on the team had ever experienced before.
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